Once Earthpaste customers realize that natural lead can’t be absorbed by our bodies, they tend to wonder, “Just how much lead are we talking about, anyway?”

Not very much. Third-party analysis of Redmond Clay, the main ingredient in Earthpaste, shows typical lead content of fewer than 12 parts per million. Each tube of Earthpaste contains about an ounce of Redmond Clay, of which roughly 0.0000119 oz. would be lead — roughly 538 micrograms. That’s about 6 micrograms per brushing, more than 1200% lower than the 75 microgram recommendation from the FDA (and four times lower than the 25 microgram limit established for pregnant women and children.)

[box type=”info”]Which has more lead – a serving of brussels sprouts, or Earthpaste? Click here to see comparisons.[/box]

Putting micrograms in perspective

Most of us don’t have a whole lot of practice thinking about micrograms or parts per million, so here are some examples from the world around us that will help illustrate how much lead is in a serving of Earthpaste:

  • Sneak onto the nearest NFL football field. Use a ruler to measure out a square that’s seven inches by seven inches. The football field is Earthpaste; the square is lead.
  • Make your way to Springer Mountain, Georgia, to the southern-most point of the 2,181-mile Appalachian Trail. Walk your hiking boots 137 feet due north and stop — you just covered the lead, and you’ve got 2,180 miles and 5,153 feet  to look forward to.

Where to go from here

If you’re researching the healthfulness of Earthpaste or Redmond Clay, you’ll enjoy these links.